Cisco's on the MOVE; Juniper spreads Falcon wings
Lost amid the scrutinization of Cisco's Q2 financials and the upheaval it exposed were significant product announcements by the company and rival Juniper at the Mobile World Congress conference in Barcelona this week. At the show, Cisco announced MOVE - which stands for Monetization, Optimization, Videoscape Experience - a framework to optimize mobile video traffic, reduce carriers' costs and enhance users' wireless experience.
MOVE's components include Mobile Videoscape, enhancements to Cisco's ASR 5000 LTE gateway (from the Starent acquisition) and Unified Computing System to enable linkage to the new Videoscape Internet TV platform; a new WiFi access point for service providers; and software for its edge routers to add intelligence for mobile applications. You can read further details on MOVE here and here.
Meanwhile, Juniper launched MobileNext, the embodiment of its year+-old Project Falcon Evolved Packet Core effort. MobileNext is software for Juniper's MX 3D series routers designed to enable non-interrupted delivery of high-definition voice and video to users over 2G/3G and LTE mobile networks. The software includes deep packet inspection, traffic direction, network address translation, firewall, video optimization, MPLS and application load balancing features as well, according to Juniper.
Juniper worked with Openwave Systems for the video optimization and application load balancing pieces of MobileNext.
MobileNext software allows the MX 3D to function as a broadband gateway, an authentication and management control plane for 2G/3G and LTE mobile packet cores, and as a policy manager for subscriber management systems.
Both companies are preparing themselves and their customers for the explosion in mobile traffic and applications. MobileNext supports up to eight million sessions, which some analysts peg as high-capacity. Cisco is expecting mobile data traffic to grow at a 92% CAGR between 2010 to 2015, with mobile video making up 66% of all mobile data traffic by 2015.
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