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Tuesday, May 29, 2012

Sify To Offer Videomeet Through Partners

To address growing needs of emerging businesses and enterprise for affordable video conferencing solutions, Sify Technologies in partnership with Vidyo has launched videomeet, a video conferencing as a service.

Priced at Rs 2,000 per user per month or Rs 3 per user per hour, the service enables users to initiate high-definition, multi-point video collaboration on multiple devices without dedicated networks. It also eliminates need for a Multipoint Control Unit (MCU) or any other video conferencing device at the premises of the customer, reducing total cost of ownership

The service is network-agnostic, and also supports all operating systems and devices including smart phones and tablets. The company is rolling out two models -- a fixed rate for unlimited videoconferencing access, or a pay-as-you-go service.

Sify will rope in customers in the banking and SMB segments.

“As per Gartner by 2015, more than million workers globally will run corporate-sponsored VC from their desktops. This is a great opportunity. We will also tap partner-led opportunities in other verticals. From September, we will look for customers in the education segment,” said Harsha Ram, DGM, Products, Enterprsie Services, Sify.

He added, “Currently only CXOs are using VC, while frontline executives hardly access the services. Our offering would enable all employees to interact over VC, making companies more agile and nimble.”

Elaborating on pricing, he informed that the prices of personal desktops ranged between Rs 2.5 lakh and Rs 10 lakh. There is zero cost for mobile phones while subscription cost is very competitive. We will also provide gateway to existing Cisco, Polycom users.”

Sify’s GTM strategy will be in two parts -- the enterprise deals, which would be direct deals, and the other would be for the emerging enterprises. The networking partners in 700 cities and its sales executives in 60 cities will sell the offering through partners in tier-2 cities. “60 percent of our sales take place through IT and telecom resellers. Videomeet will be a part of our overall product portfolio,” Ram said.

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